business digital signage trend to watch for

LED Digital Signage

There is no doubt that we live in a digital world with constant stimulation. The world of advertising has evolved to meet customer demands, which is why in the past decade digital signage has become a more interactive and personalized form of communication. 2016 forecasts even more sophistication.

1. Interactivity

Digital signs are not only attention-grabbing, but they leave plenty of room for creativity and adaptability. In the smartphone-led society, consumers expect a screen to be interactive, evident by the increase in kiosk technology. Instead of stagnant storefront windows, companies like Nike, Scion, LG, and Diesel, among many others, are choosing to offer interactive walls or windows to entice passersby to enter the store. A traditional billboard simply doesn’t have the same pull. In having the capability to deliver an experience that is unique and entertaining, interactive digital signage can enhance and intrigue the customer in new ways.

2. Personalization

The “one size fits all” model no longer works. Many consumers today expect to receive a unique experience tailored for them, and digital signage delivers. By allowing consumers to interact with digital screens, interactivity contributes to providing a truly personalized customer experience.

3. Social media

Social media is a great way to instigate customer interaction and loyalty. Retailers such as Macy’s have had great success with such digital campaigns like Magic Fitting Rooms touchscreen mirrors that allow shoppers to choose clothing, which is then superimposed over their image. The shopper could then share the outfit to social media to get their friends’ input.

By encouraging customers to use social media outlets to share about their in-store experience, they are engaged and paying attention to what’s on the screen, and actively participating in the brand’s message.

4. Wearable tech

A natural extension of this online and mobile brand experience is wearable technology. Not only do ‘wearables’ provide the opportunity for retailers to gather masses of data, but it also allows them to leverage that information to optimize in-store operations. Retailers can create sophisticated and memorable campaigns that can be incorporated with digital signage and interactive screens.

5. LED screens

LED screens have a wide range of advantages for both business success and the environment. They’re energy-efficient and long-lasting, meaning you aren’t going to waste money replacing them or filling up a landfill with more waste.

Static advertisement strategies to merely attract customers are a thing of the past. Digital signage is just one piece of your brand or business puzzle – albeit an important one. In 2016 and into 2017, there will be even more opportunity to learn about consumers and therefore reach audiences in personalized and interactive ways. These marketing trends are not new, but they are evolving and becoming mainstream. Get on board and dream big!

Contact Raider Signage today to see how our signage solutions can help your company shine.

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