If you already operate or are planning to start a business, signage is an important consideration.
Signs serve as a silent salesperson for drawing people through your doors. Your signage can also help to differentiate you from the competition and build a truly identifiable brand. This makes it imperative that the messages and images your customers see enhance your credibility.
How signage can benefit your business:
Customers are more likely to buy from a business they have heard of than one they haven’t. Prominent signage helps you build a strong brand that people will come to recognize. The mere repetition of the message will help them remember your business.
Exterior signs draw attention to your place of business and interior signs help customers locate merchandise and can lead to increased sales. Signs can also be effective for off-premises use with strategically placed billboards. Because an exterior sign is visible 24 hours a day, year-round, its effects are continuous and widespread.
Location is key
As well as having a promotional purpose, like mentioning a new product or sale, your signage also has a functional role. Exterior signs are useful in areas where foot traffic is prevalent or where motorists can easily see it from the road and be directed to your business location.
Build a connection
Signs serve as a primary link between a business and its customers. If you have a great location, show your creativity, and appeal to your audience, you should have new people walking in every day. A sign that effectively conveys key information about your business can be a powerful component in the overall marketing strategy.
If you’re considering a new signage plan, or in the early stages of ideation and budgeting, one of our signage experts will be happy to help complete your project.